# LoanLenz landing page

> The LoanLenz landing page introduces a private car-loan and lease comparison calculator and sends visitors to the interactive calculator.

Canonical URL: https://loan-lenz.com/

Calculator URL: https://loan-lenz.com/calculator.html

LLM site guide: https://loan-lenz.com/llms.txt

## Purpose

The page explains that a shopper can compare dealer loan and lease offers by looking at more than the advertised monthly payment. LoanLenz highlights cash due today, borrowing cost, mileage limits, end-of-term charges, buyout price, and total cost to own.

LoanLenz provides planning estimates only. It does not recommend a car or financial product and does not replace a dealer or lender quote.

## Visitor routing

- A first-time visitor sees the landing page.
- Selecting a calculator call to action opens `/calculator.html` and stores a local returning-visitor marker.
- A later visit to the root URL on the same browser and origin goes directly to `/calculator.html`.
- Adding `?tour=1` to the root URL intentionally displays the landing page again.
- The routing marker is stored locally in the browser. No account or server-side profile is created.

## Page content

The hero states: "See the whole deal. Then decide." It explains that LoanLenz compares loan and lease offers across monthly cost, upfront cost, and possible total cost.

The moving feature line emphasizes four capabilities:

- Compare loans.
- Understand leases.
- Add a trade-in.
- See the full cost.

The short walkthrough uses real LoanLenz calculator captures:

1. A 2026 Toyota RAV4 Hybrid XLE finance example demonstrates entering vehicle price, taxes, fees, incentives, trade-in information, APR, and term.
2. A Tesla Model Y Long Range AWD lease example demonstrates entering dealer lease terms and reviewing payment, cash due, mileage, return cost, and buyout.
3. A comparison example ranks Toyota RAV4, Honda CR-V, and Tesla Model Y scenarios in one view.

## Example interpretation

The page illustrates why "best" depends on the shopper's goal:

- The Model Y lease has the lowest example monthly payment at $547.
- The RAV4 has the lowest example total cost to own.
- A shopper who drives more than 12,000 miles per year should check the lease's excess-mile charge.

These values are examples, not current market offers. Visitors should enter their own itemized quotes.

## Frequently asked questions

**Can LoanLenz compare a loan and a lease?**

Yes. It presents finance and lease scenarios together and compares monthly payment, upfront cash, borrowing cost, and estimated total cost to own.

**What should a shopper bring from the dealer?**

For a loan: total vehicle price, APR, term, fees, incentives, down payment, and trade-in details.

For a lease: the finance information that applies plus MSRP, negotiated price, residual percentage, money factor, mileage limit, acquisition and disposition fees, and buyout terms.

**Does LoanLenz tell the visitor which car to buy?**

No. It presents cost estimates. The visitor decides based on budget, expected mileage, desired ownership period, and personal preferences.

## Related resources

- [Open the calculator](https://loan-lenz.com/calculator.html)
- [Read the detailed calculator reference](https://loan-lenz.com/calculator.html.md)
- [Read the LoanLenz LLM guide](https://loan-lenz.com/llms.txt)